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kate de Lautour

A new magazine aimed at attracting new business to Hawke’s Bay is being launched by  economic development entity, Business Hawke’s Bay.

The magazine, Hot House – growing Hawke’s Bay business success, is a partnership with Business Hawke’s Bay sponsors; EIT, Hawke’s Bay lawyers Gifford Devine and Ahuriri design and marketing company No 9.

Business Hawke’s Bay CEO Murray Douglas said the publication would be strategically distributed around New Zealand and in Australia, as a tool to build awareness of the region’s economic advantages for business.

“Businesses making the move to Hawke’s Bay will improve their bottom line with reduced capital, distribution and logistics costs.

“The magazine will share the success stories of people in business here and provide a viable case for relocation to our region.”

A number of copies will also be available to local business to utilise when travelling outside of the region or when pitching for external business.

EIT is sponsoring the printing and this will be completed at their state-of-the-art Reprographic Centre on the Hawke’s Bay Campus, with the first edition to be released at the end of June.

“EIT is sponsoring this new business publication as we believe it is important to support business development for the benefit of the region and our graduates,” said EIT chief executive Chris Collins.

No 9 marketing + design director Amanda Sye has extensive experience working in national magazines.

“Showcasing Hawke’s Bay business success in a stylish magazine format is a wonderful way to raise additional interest in our region. Readers will have the chance to discover what makes this area so attractive as a business destination. The magazine’s quality design and content will reflect the calibre of our most successful entrepreneurs.”